UX/UI Design
NFT Marketplace
NFT Marketplace
NFT marketplace with easy design, advanced tracking, analytics, buying, and auctions.
2022 - 2023
Figma
Blender
Discord
Discord
Twitter Space
Trello
Project overview
We need to build an NFT marketplace for buying, selling, and tracking collections. The goal is to create a site that highlights collections and encourages NFT purchases. The site should also provide instructions for new users.
We need to build an NFT marketplace for buying, selling, and tracking collections. The goal is to create a site that highlights collections and encourages NFT purchases. The site should also provide instructions for new users.
Design Challenge
We'll solve common issues from popular sites in our app. The main fix is centering content for clarity.
We'll use simple colors and a minimal style for easy navigation, adding categories to the top and separating them on different pages.
We will take the main problems of popular sites in this area and implement solutions in our application. The main solution will be to focus the client's attention on the center of the page for easier understanding. We will also use simple colors and a minimalist style instead of complex design solutions.
To make navigation easier, we will add categories to the top of the page and separate them into different page
User Persona
For my NFT marketplace UX/UI case study, I started with user research. I did interviews, surveys, and observations to learn about my target audience's needs, preferences, and behaviors.
For my NFT marketplace UX/UI case study, I started with user research. I did interviews, surveys, and observations to learn about my target audience's needs, preferences, and behaviors.
User Flow
I started by looking at what users want from the NFT marketplace based on research. Then, I made a big picture of how users will move through the app, showing the main steps they need to take to achieve their goals.
I started by looking at what users want from the NFT marketplace based on research. Then, I made a big picture of how users will move through the app, showing the main steps they need to take to achieve their goals.
Design System
For my NFT marketplace UX/UI case study, I made a design system that gives a consistent look reflecting the brand and making the user experience better.
For my NFT marketplace UX/UI case study, I made a design system that gives a consistent look reflecting the brand and making the user experience better.
Wireframes
Throughout the wireframing process, I sought feedback from stakeholders and conducted user testing to validate the effectiveness and clarity of the designs. This iterative approach allowed me to refine and improve the wireframes based on user insights and business requirements.
Throughout the wireframing process, I sought feedback from stakeholders and conducted user testing to validate the effectiveness and clarity of the designs. This iterative approach allowed me to refine and improve the wireframes based on user insights and business requirements.
Hi-Fidelity Wireframes
For the hi-fidelity stage of my NFT marketplace UX/UI case study, I focused on translating the wireframes into visually polished and interactive designs that closely resemble the final product.
For the hi-fidelity stage of my NFT marketplace UX/UI case study, I focused on translating the wireframes into visually polished and interactive designs that closely resemble the final product.
Mockups
In the mockups, I highlighted important features and interactions, such as browsing and filtering NFT collections, viewing detailed artwork information, and participating in auctions or sales. I focused on presenting the information in a clear and organized manner, making it easy for users to navigate and engage with the platform.
In the mockups, I highlighted important features and interactions, such as browsing and filtering NFT collections, viewing detailed artwork information, and participating in auctions or sales. I focused on presenting the information in a clear and organized manner, making it easy for users to navigate and engage with the platform.
User Testing
First, I defined specific goals and objectives for the user testing phase. This included identifying key tasks and scenarios that users would encounter when interacting with the NFT marketplace. These tasks could involve browsing and searching for NFTs, participating in auctions, or managing their collections.
First, I defined specific goals and objectives for the user testing phase. This included identifying key tasks and scenarios that users would encounter when interacting with the NFT marketplace. These tasks could involve browsing and searching for NFTs, participating in auctions, or managing their collections.
After completing the user testing sessions, I analyzed the collected data and identified common patterns, themes, and areas that required attention. This analysis guided further iterations and refinements to the UX/UI design.
After completing the user testing sessions, I analyzed the collected data and identified common patterns, themes, and areas that required attention. This analysis guided further iterations and refinements to the UX/UI design.
Result
The project achieved its primary goal of providing a seamless and engaging user experience.
Users found the platform intuitive to navigate, with clear instructions and visual cues guiding them throughout the process. The design showcased the NFT collections effectively, attracting attention and encouraging users to explore and make purchases.
The project achieved its primary goal of providing a seamless and engaging user experience.
Users found the platform intuitive to navigate, with clear instructions and visual cues guiding them throughout the process. The design showcased the NFT collections effectively, attracting attention and encouraging users to explore and make purchases.
UI improvement
Responsibility
Development
Components